Group · Algarve
King Group
The group and its five brands, with the matrix of who serves each kind of building.
The address opens the real site, exactly as it stands today.
A group site answers a question the brand sites cannot: how many of my accounts do you cover? The centrepiece is the coverage matrix — six kinds of building against five brands — and, below it, the order in which each brand enters a job, which is where suppliers usually trip over each other.
The five brands come from a single table holding each one's domain, contact and sectors. The same table generates the index, the brand cards and the footer links: a list written by hand in each place would drift the day one of them changed its number.
The Limpeza brand has no site of its own and is not getting one — its site lives inside this one, at /limpeza, with its own design and its own tab icon.
How it works, in three pieces
- The hero is a tool, not a poster
- The page opens with the one question that brings anyone to a group's site: what kind of operation do you run. Once the type is picked, it answers with the brands that go into it, in the order they arrive on a job, and how many of the five that is. A hotel manager sees four; a condominium administrator sees three, and sees that the linen brand does not concern them.
- The matrix shows the empty column
- Sectors down the side, brands across the top, and at the end of each row how many of the five serve that sector. King Fleet serves no sector at all — it sells to the driver, not to buildings — and its column stays empty top to bottom instead of being taken out of the table. It is a real table, with headers in both directions, so a screen reader announces "Hotels, King Laundry serves this sector".
- Applying without going through a form
- There is no group mailbox, and wiring up a form just to have one would have built a funnel that swallowed CVs in silence. You pick the area and the page answers with that company's trades, the address of the brand to write to, and the email subject line written out to copy. What an applicant is missing is not a text box — it is knowing who to write to, and a CV sent to the wrong brand is a CV nobody reads.
Four screens from the site
Condominiums: three of five brands
Once a type of operation is picked, the page lists the brands that go into it, in the trade's usual order, and counts how many of the five that is. For condominiums: King Build, King Service and Limpeza.
Coverage by sector and brand
Six sectors against five brands, with each row's coverage on the right. King Fleet's column stays empty because it serves drivers, not buildings.
Applying: who to write to
With King Build picked, the page shows that company's trades, the address to write to, the suggested subject line and what to put in the CV.
What to ask of a supplier
Four checks before signing — legal entity, complaints book, insurance and licence, written proposal — each with where to confirm it. The heading counts the group itself in.
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